TAPPED INTO THIS HERITAGE BRAND’S FAN BASE FOR A REBRAND
Our task was to give a much loved heritage brand a more modern and engaging brand voice. In our research, we discovered Benadryl has a huge fan base that talks about them on Twitter and Facebook. People rely on it to get them through allergy season and to deal with their pet allergies. We decided to start talking back through :15 and :30 animated videos and gifs that respond to tweets and FB posts, as well as promoted posts and banners. We kept the animated ideas simple and had fun with how we all can identify with the unexpectedness and frustration of allergies. With over 2 million Facebook views, the conversation is still going. The amazing folks at Aardman worked with us to create the content. Benadryl has been one of the most fun and effective campaigns I have had the pleasure to manage and create. Here's a few examples: The first three are :15 content pieces. The following are gifs.